Review “Der Bohlenweg” by Dieter Bohlen

We continue with motivational literature. After having lured you with reviews of the biographies of Richard Branson and Gene Simmons, today is a book from local climes.

Why Dieter Bohlen?

“Phew,” I hear some say, “I’m supposed to read or even buy a book from this dude?

Of course this is the parting of the ways: some consider him the superstar par excellence, the others would never admit publicly that you watch his programs, listen to his music and even envy him a little bit for his success.

One thing you have to let Dieter Bohlen: his almost painful honesty when he expresses his opinion. That never gets boring.

Anything but boring is his book “Der Bohlenweg – Planieren statt Sanieren”, although it could be classified primarily as a business advisor.

Business counselor?

Yes. What many do not know is that this man not only started a business degree but also successfully completed. “Completing”, “putting into action”, “finishing” is his mantra that sets him apart from the pure verbal acrobats.

“The key is to have an idea and to push it against all odds”

The little Dieter was anything but predestined to become a titan of pop music, we learn in Chapter Two: not a musical early education but the prospect of taking over the paternal road construction company. No one has been waiting for him and his music, on the contrary.

That which he throws at the head of the DSDS candidate today, he heard himself often enough in his early days and still or just because of this continued. To enforce his idea against all odds, one thing is needed:


So, at this point you could put the book aside, because everything is said. But we would still miss a lot of good material and spokes for example. Never find out why it is better to live in a small apartment than in a large villa.

His excursions into the handling of money are also extremely instructive. Bankruptcies and / or personal bankruptcies as with Matthias Reim, Roy Black and Drafi Deutscher: This can not happen to Dieter. Spend less than you take and realize from the outset that the uncle of the tax office is half of all revenue. Nix gross equal to net!

He also warns us against windy financial advisors, which of course only appear when there is money to invest. Why is that?

The motto that control is better than trust runs like a thread. Also, that falling is no shame, as long as you get up again, is one of the wisdom with which Mr. Bohlen delights us.

What impresses me most is that Uncle Dieter zuschmarrt one with his successes (1000 times platinum or so) but mainly describes the experiences in which he has properly used the toilet: Toggle contract, home purchase (scrap property) and the robbery he does not out.


Of course, his book does not replace his studies at Harvard Business School, but when someone like Dieter Bohlen, who apparently “made it” (TM) chats, I get a clue.

Often it is the simplest of rules (“always putting something on the high end”) whose consistent application makes the difference between success and failure. And no matter how one agrees with him: “Consistent” could be his middle name.

Review “Losing my Virginity” by Richard Branson


Who is the author?

Richard Branson: There is almost nothing this man hasn’t achieved.

A private island in the Caribbean, the knighthood, crossing the Atlantic and the Pacific in a hot air balloon. And then there’s a little company called Virgin with a whopping 40+ affiliates. Did I mention that Virgin Galactic also flies into space?

What does the man still want to do?

The book

What drives him, we learn in a paperback with 570 pages net. Interrupted by about 60 pages. All this for the manageable price of € 13, -.

The structure

Since it is an autobiography, the structure is chronological. Richard Branson tells in a jovial style from the very beginning how he grew up, started his first student newspaper (despite dyslexia!) And came into conflict with the law with his first record business.

Then he produced his Tubular Bells with Mike Oldfield and thus landed a huge success. After that nothing could stop him, no matter what he touched became gold: the airline Virgin Airlines, rail travel with Virgin Trains, telephony from Virgin Mobile; hardly an industry he has not snooped into in order to bring about significant improvements in services. This activity then made him a billionaire over the years.

However, he never tires of investing in groundbreaking projects such as the Green Earth Challenge on greenhouse gas reduction and HIV prevention.
What are the most important wisdom?

Screw it, let’s do it! – this is probably the most important motto of the balloonist Branson. One would almost think that the more reckless an undertaking seems, the more interesting it becomes for him. This, e.g. his balloon rides cost almost his life, it does not stop him from taking new risks.

Entrepreneurship pushed to the extreme. The reason is his passion to conquer new business fields his lifeblood.




Who reads this book, can quickly get inferiority complex. What this man tears everything in his life alone is bordering on insanity. And who thinks that so much success can be accomplished only by asshole behaviors, is taught here a better. Down to earth, unpretentious, almost a bit shy, Branson describes his adventures. A guy with whom one would like to hiss away in the pub a few beers.

Review “Sex, Money, Kiss” by Gene Simmons

Who is the author?

Gene Simmons is the bassist and founder of the band Kiss, with whom he has released twenty studio albums, six live albums and countless compilations.

In addition, he has released two solo records and played in 11 films.

In the 1970’s he was with Cher and Diana Ross, then married model Shannon Tweed, and did it like Ozzy Osbourne, giving us a reality documentary soap called Gene Simmons Family Jewels Continue reading “Review “Sex, Money, Kiss” by Gene Simmons”

15 Steps for successful Bootstrapping – Part 1

Bootstrapping – what is it?

Unfortunately, there is no Wikipedia article about Bootstrapping related to foundations. So here’s the attempt of a definition:

“Bootstrapping is a funding strategy for a start-up that ideally requires no outside capital and leads to growth of the business by avoiding spending and reinvesting revenue.”

Put simply: spend only money on your business that your business has brought in as well. Like Baron Münchhausen, you pull yourself out of the swamp on your own head.

If money has to be put into your business all the time, you run the risk that you are only promoting a hobby but have not developed a solid business idea. Benefits of this start-up financing is the extremely low financial risk and, in the case of business success, the feeling of having done it without the wallet of your parents.

However, the disadvantages should not be concealed. Anyone who has an idea that only works if the entire market is penetrated in no time, 1000 employees hired and high-tech production facilities are procured, for which bootstrapping is certainly not the right concept.

So, now to the individual steps:

Go live! – The first customer counts

Gray is all theory, or the business plan. The first customer willing to spend your money on your service / product is what makes the difference: is it worth keeping your idea or do you need to reconsider your concept?

Many founders write a gigantic business plan that would win any competition and have never sold a single item on eBay. WTF?

You have to get away from the desk and out to the customer and his problems. Your idea must provide customer value and win no prizes! Homework to the next part: Sell one product / one hour of your service. But beware: friends and family members do not count. The danger of pity is far too great.

Found as a side job

Since the chance is low that you can bring your product immediately to the customer, you should not immediately give up your current job.

Bootstrapping does not mean stomping a factory out of the ground on a green field and hunching 120 hours a week from now on, but testing business ideas for practicability and profitability.

Saturday used to be a regular working day and since your business idea should be fun too, you can also check out on weekends.