Atlassian Roadshow “Agile Evolution in Companies”

What can You expect from a day when you are awake at 4am after just 5 hours of sleep still dealing with headache and a cold? Actually a lot 🙂

Thanks to my wife I attended -against all odds- the Atlassian Roadshow “Agile Evolution in Companies” in Nuremberg, on November 14th 2017.


The event was hosted at KORN’S GmbH in Nuremberg near the central railway station, so I decided to go by train. When traveling Deutsche Bahn on short distances without having to change trains it is quite comfortable. No need to search for parking spaces, reading during the ride is nice as well and in my case it was less expensive and faster than going by car.


A nice variety of snacks and beverages, good coffee and an OK lunch was provided.


Robert Panholzer moderated the event in a very humorous way. With lots of anecdotes and practical wisdom he went through his slide deck. Basst scho!

In his opening talk he addressed the Atlassian’s core values

  • Open company – no bullshit
  • Play as a team
  • Build with heart and balance
  • Be the change you seek
  • Don’t f*** the customer

What is culture?

  • Space and Time
  • Cool buddies
  • Awesome Tools

Main takeaway: Magic happens when You leave your comfort zone!

Digital next

This talk was given by Konstantin Böhm the CEO of Ancud IT. It was quite confusing and I couldn’t figure out what the message should have been.

Driving teamwork at scale

Junie Dinda  Head of server marketing at Atlassian talked about the challenges of teamwork. Her recipes for successful modern team work are

  • Culture
  • Practices
  • Tools

Drivers of change

  • Location
  • Innovation
  • Employees

Main takeaway: Atlassian Health Monitor


Friedrich Schraml talked about the changes to the Bundesdatenschutzgesetz in Germany.

Main takeaway: The possibility to model a complete HR recruiting process including hardware order and account creation via IT department in Jira was a feast for the eye.

Premier Support & Technical Account Management

The next session was clearly the sales part. Christian Glockner and Feico Mol introduced these concepts with which Atlassian addresses customers whose business processes are heavily depending on Atlassian Tools.

Main takeaway: at a certain point in time you cannot rely only on selling tools but have to offer services as well.

TechDocs + Enterprise + Team: geht nicht? – Aber Hallo!

Michael Merwald of BMW showed us how he and his team reworked the technical documentation process for dealers and workshops.

Main takeaway: versioning / base lining and variant handling in confluence.

Scroll Versions Plugin for Confluence

Running Globally with Atlassian

In the last session Rolf Eckardt of Adidas showed how he introduced some Atlassian tools at his company.

Main takeaways: using net promoter score for internal change processes. The sharepoint connector and “Panta Rhei”.

Bottom Line

In Germany the saying “What costs nothing is worth nothing” is common but often quite the opposite is true. It was especially not true for this event, I would have payed for it as well. A great chance for networking: I discussed with colleagues from about our change processes and challenges, met my former boss Christian Winkler (check out his new company datanizing) and some former co-worker from mgm technology partners. Thanks to Semi Kefi for the invitation

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